Super excited because I am leaving this morning to go to Connecticut to hang with my mastermind group which I have talked about in the past. Spending a day with these other motivated and super smart women and men is one of the highlights of my year. I learn so much it makes my head spin.
And one of the other things I learned many years ago is that having a large and vibrant SOI (sphere of influence) is one of the keys to having an Epic listing business.
And one of the ways to increase the number of people in your SOI?
Call professionals in your area and get them to be one of your referral sources.
Let me s’plain.
Call CPA’s, investment advisors, probate attorneys, estate attorneys, insurance agents, anyone you can think of in your community that could refer you to new listings.
Get them on the phone and say, “This is Jane Doe with ABC Realty and I heard about all your good work and wanted to stay in touch for referrals. Would that be ok?”
Trust me, they rarely say no.
Thank them, tell them you’ll send a card to them and put them in your CRM as another new SOI and then call them every 3 months asking for referrals.
And then, don’t mail a card only. Mail them a pre-listing package with all your stuff, bio, testimonials, marketing plan, just like you would to a seller. They will be impressed and you will stand out compared to just a business card (if you want my pre-listing package I use, HMU at [email protected]).
BOOM! Do this with 5-10 people a week and the number of people you can call asking for referrals in your SOI goes up exponentially.
I have been doing this for years and am surprised at the number of listing agents that aren’t doing this.
So start this week and use your imagination to increase the size of your SOI and the number of badass referrals you bring in!