Taking today and the weekend off to go visit a small group of islands called Bocas del Toro on Panama’s Caribbean coast near the Costa Rica border. Can’t wait to take some down time after a crazy stressful week.
I talked to a successful high-end agent in NYC yesterday. I asked him about the secret to his success, and of course, there are many things he has done right, including niching down in his market and working with high-end listings in Manhattan.
I, on the other hand, like to say I sell everything. We sell $5 million properties and $500,000 properties in San Francisco. We sell multi-unit buildings and we sell condos and homes. We sell all over SF, not just in one area.
But my partner and I always chided ourselves for not niching down, developing a niche in SF that we could have really worked on.
If I had to do it again, I would pick one part of the City to work. Maybe picked one type of building in that part of the City, like high-rises in South Beach.
When you focus your efforts on a narrower subject, you can get stronger results as opposed to just working everywhere.
So look at your listing business. Where can you start to focus more? In one area? One type of building? One type of customer? Does it make sense for you change the way you do business now?
If it makes sense, start niching down into a niche you feel great about, focusing your energy there.
Just remember, it’s the earth’s massive pressure and heat that it puts in a specific area of carbon that makes diamonds.
Go find your diamond.