I spoke last week of pivoting in our marketing and have another idea for you.

Find other ways to get in touch with your SOI, expireds, FSBOs and get creative doing it.

Some people you can’t just seem to reach.

And some of these people, you probably know who, are important to reach.

I had one such past client. 

I literally sold him a $3 million property in San Francisco 10 years ago and he has never returned any of my calls, emails, notes, etc.

And I heard from a friend of a friend, that he got a divorce and was hating being in his building because it reminded him of his ex-wife.  (I can relate, been there, done that).

So I made it a point to start dropping off funny notes at his front door a few times over the course of a month.  Didn’t go out of my way, just when I was in the neighborhood.

And low and behold, I got a call, FINALLY, yesterday and he wants to sell.

I am leaving in 30 minutes to meet him at his house with listing paperwork in hand.  This, after not seeing him for 10 years.

After getting creative about reaching him.

After not getting discouraged about not being able to reach him.

After a pivot in my approach.

So get creative in your marketing approach.

What can you do differently?