I am with the in-laws in northeastern Brazil in the town of Natal getting ready for the wedding Saturday night.  Big wedding of 600 people.  Brazilians love big weddings!  This is a lot of family for  one to deal with.  I love my partner’s family but they are little “louco”, but I digress. 

Just received an email from a die hard fan telling me about a listing opportunity down the street from where she lives.  I will get my partner on this asap.

I love it when I hear from my “army” of birddogs in the City telling me about listing opps.  This is a good way to hear about leads that you would normally never catch.  You too can cultivate your own “army” of die hard fans that can get you leads. 

Here’s how.  Go through your SOI and find a small group of people, past clients, friends, past referral sources, people that really like you, love working with you, are your staunchest supporters for whatever reason and then spoil them. 

Spoil them with phone calls, hand notes, lunches, dinners, surprise gifts or whatever you need to do to get them to join your army.

I originally started with 20 people in my SOI, so I started calling them my “Group of 20” (I now have more than 20, but still call them that name).  I tag them separately and shower them with affection, gifts, dinners, lunches, hand notes making a point to “touch” them once a month with something.

They love the attention and they are always trying to find me listing leads.

So create your own “army” and cultivate them into your biggest fans.  Epic listing agents are Generals working with their armies to bolster their listing inventory.

Are you a General?