Just finished doing 3 different podcasts this week, interviewed about my real estate practice and our coaching program, The Top Producer Collective. And interviewers always ask me the same question every time.
What’s the first thing a new agent should do to find listings.
And I always answer, reach out to your family and friends for listing referrals.
And a lot of times, agents are too fearful to call these group of people or their SOI, sphere of influence.
One way to easily stay in touch with your SOI (in addition to calling them) is to email them regularly. When I say regularly, I mean once every 1-2 weeks.
“But Chriiiiiiiiiiiiissssss, that is too much” is the refrain I always hear.
No it’s not.
I have over 2,000 emails in my database and NO ONE has ever said I email too much.
And it’s like realtor PORN, people love hearing about real estate.
So email away! Email about the market, about your new listings, other agents listings, crazy news about certain neighborhoods.
There are some great programs out there to help you compose your emails and MailChimp, Constant Contact and Aweber are all affordable ways to get your emails out.
So step up your game with your emails. They don’t have to be perfect. But you want your SOI to be constantly reminded to associate your name and real estate together.
Because if you don’t do this like an Epic listing agent, another agent will be doing this and taking away listings from you.