Hope you had a great weekend! We had a super successful week last week, I hit all my prospecting targets for the week AND double-ended a large listing we have, so it was a win-win all around!
And one of my friends called me yesterday and told me the funniest story, about a priest and a hooker who met at a party, it was hysterical (ok, so my sense of humor is sort of warped).
And you know what else is hysterical.
The advertising listing agents do in the most bizarre places.
I remember once shopping in a grocery store in San Francisco, and realized how many agents pay thousands and thousands of dollars for stupid ads. One agent pays $3,000 a month to advertise on shopping carts at the grocery store. WTF?
One agent spends a shit-ton of money (that’s a technical term by the way) on bus benches. OMG, they are advertising to a whole population of people that don’t even have enough money to buy a car, let alone a house and then they sit their butts on your face. LOL!
If you know me, you know that this approach is the OPPOSITE of cheap and easy. Wink, wink.
Ok, rant over.
The point here is that you don’t need to spend thousands and thousands of dineros to become an Agent Unleashed listing agent.
These agents are just afraid to pick up the phone and call their SOI (sphere of influence). Or call professionals for referrals. Or knock on doors.
There is a myriad of ways to get listings, many of which I discuss in these emails/blogs.
And if you look back, I never advocated spending tons of money on bus benches, shopping carts and billboards.
These agents are doubling down on dumb.