I love this time of year when I can talk to my “Collective” peeps about their dreams and goals for 2021.  And you don’t have to go crazy crafting an 87 page business plan.

My business plan for some of my best years consisted of one page.

Here’s the deal….a business plan is all about you.  For you. About you.  To help you.

Don’t make it about anything else.

Don’t try to use it impress your manager.

Don’t try to use it to impress your family and friends.

And most importantly, don’t try to use it to bullshit yourself.

I see a plan as a way for you to get your act together.  To crystal in your own mind, what in the hell your 2021 is going to be like for you.

Forget all the fluff and grandiose language and formats.

Go somewhere quiet and take a block of time, could be as little as 2 hours, and really envision what you can and want to do for next year.

BRIEFLY, summarize your current year results.

BRIEFLY, set out you next year unit and income goals.

BRIEFLY, summarize your marketing plan.

And challenge yourself.  Be real.  Change up your marketing.  What’s working, what’s not working? 

And remember, this is a breathing living organic document that you should be reviewing every week, every month. Keep it with you all the time.  I keep my plan with me near my desk.

Change it all the time.  It’s not something you put together in December and then pull it out again in 12 months.

Don’t make it a huge looming project.  Have fun with it, play around with it.  Talk to your manager about it.  Talk to your family and friends about it.

My plan is so short, sweet, exciting, exhilarating and fun.  If you want to see the format I use, hit me up here. 

Get “jiggy wit it”!

Do your plan this week. 

Have fun with it.

And make it your roadmap to a kickass 2021!