Just talked to a super successful listing agent in Beverly Hills, Gary Gold, today. I interviewed Gary for my podcast back in the day and he’s a super sweet and down to earth guy. Especially considering he has many listings, including the $195,000,000 Chartwell Estate in Bel Air.
I asked him about the secret to his success, and of course, there are many things he has done right, including niching down in his market, working with high-end listings in Beverly Hills.
I am interviewing Gary on the “Collective” video call for members. If you’re not in the “Collective”, you’re missing out!
I, on the other hand, sell everything. We sell $5 million properties and $500,000 properties in San Francisco. We sell multi-unit buildings and we sell condos and homes. We sell all over SF, not just in one area.
But my partner and I always chided ourselves for not niching down. Developing a niche in SF that we could have really worked on.
If I had to do it again, I would pick one part of the City to work. Maybe picked one type of building in that part of the City, like high-rises in South Beach.
When you focus your efforts on a narrower subject, you can get stronger results as opposed to just working everywhere.
So look at your listing business. Where can you start to focus more? In one area? One type of building? One type of customer? Does it make sense for you change the way you do business now?
If it makes sense, start niching down into a niche you feel great about, focusing your energy there.
Just remember, it’s the earth’s massive pressure and heat that it puts in a specific area of carbon that makes diamonds.
Go find your diamond.