Just got a $100,000 price reduction on of my listings which is super cool. And guess where I got this listing?
From an old expired listing.
It reminds me of a mistake we all make, myself included, when finding new listings.
Old expireds and withdrawn listings are just as fruitful as newly expired and withdrawn listings.
Sadly, sometimes I am too lazy or I forget to call the old ones.
Don’t make that mistake.
What I do is keep a file with old expireds/withdrawns. I put them in this file if I can’t reach them in 5-7 times or if they say they are not selling. And make notes about what they say.
Then when you’re done with your new expireds/withdrawns, call this list occasionally.
Of course, I forget, but I am committed to call them on a more regular basis, especially in 2023 since I think we’re going to see more of them.
And my script is the same for the old ones as well as the new ones. I say, “When the hell are you going to sell?” LOL! Just kidding.
I say, “Hi, this is Chris Stafford with Compass Real Estate and I see your home is still off the market, when do you plan on putting it back on the market?” If they say never, then call them in another 6 months. If they say they are thinking about it, get the appointment. Visit them even if they are unsure.
Depending on how many you have in your folder, you could hit these bad boys at least once a week, if not more often.
And it works!
So put on your big girl boots and make these calls.