Hope you had a great weekend!  I worked all weekend on some difficult listings, marketing them, talking to sellers, setting up showings, price reductions, etc.  Didn’t mind working hard because you know I geek out on travel.  I’m leaving tomorrow to spend a few nights on Contadora, an island off the coast of Panama (yes, I’ll will be working from there, why am I bringing my computer?).  Incidentally, it’s where the TV series “Survivor” is filmed.

And you know what else I geek out on?  

Getting listings from my expired followup.

Had a call this week with an expired that I first called 3 years ago.  Yep, three years of calling this woman who inherited the property after her son died.

She’s a wonderful woman and she made one fatal mistake.

She kept talking to me.

My philosophy is, as long as they keep talking to you, keep calling them.

I know a lot of people say call prospects 5-7 times and then ditch them if they don’t sign on the dotted line.

But an Unleashed listing agent keeps calling if they keep making the right noises.

This woman was so sweet and asked me questions each time and really was appreciative every time I called.  

And then this week, I called her because she left me a message and said she’s ready.  After 3 years.

So keep calling your prospects if they are nice to you and are making the right noises.

You’ll never know when they will see the light.