Today’s email/blog is written by Tyler Kallenbach, who is in our Agent Unleashed Collective and who is also a social media and branding consultant:
Is it time for a social media audit?
Don’t be offended! Everyone needs an audit every now and then. I usually suggest my clients take a good hard look at their accounts every 3 months to see where they might be lacking and what they can expand on.
The most important question to ask yourself is…
1. Would I follow me?
It takes a lot to slow our scroll these days. So, ask yourself, if you came across your Instagram (or Facebook or YouTube) page, would you stop to look through the pictures or videos? Would you follow yourself? Take a minute to think about what helps your decision to start following or connecting with someone else on social media. Is it their pictures? Is it the type of information they’re sharing? Are they engaging on video? Take notes and reevaluate.
2. Am I adding value?
Are you sharing good, valuable content? Or do you find that you’re posting just to post? People are busy and they want to know what you can do for them! It doesn’t necessarily need to be over the top, life-changing content every day, but be sure you’re posting with intention. Make sure you OFFER more often than you ASK.
3. Is my brand consistent?
Do your photos flow well together? Is your content all over the place? Is your voice and personality consistent through your platforms? What about your color scheme? Odds are, things could be tightened up a bit in the visual department. Maybe it’s time for a little website facelift or some new headshots.
4. Am I actually ‘social’ on social media?
Are you making a point to engage with other people on your accounts? Making real, genuine connections? Isn’t that what social media is all about? To connect with people that you might not meet in ‘real life’? So often we find ourselves using social media as a tool to fuel our own growth without focusing on the actual relationships we could be building. I always tell people that the number of followers you have means absolutely NOTHING if you aren’t connecting with them. I’d so much rather see someone engaged with their 500 followers than detached from their 50,000.
5. Am I still having fun?
Are you enjoying your platforms? Maybe you’re overextending yourself by trying to be active on Facebook, Instagram, YouTube, Twitter, and your blog. If you’re trying to navigate it ALL, you’re probably burning yourself out. Stick to your favorite avenue and go ALL IN there. Remember, you can do anything, but you can’t do everything.
Tyler Kallenbach is a real estate agent with Compass and a social media brand consultant based in Santa Barbara, California. If you’re interested in brand coaching, a full social media audit, or need a new website, you can contact him here.