Back in 2019 pre-pandemic, I went on a swanky cruise for my birthday going to Stockholm, Copenhagen and Saint Petersburg. And over two years later, this cruise line has done something we all need to continually do.
To this day, they are always sending me brochures in the mail that are very slick, cementing the term “luxury sailing” with their name “Regent Seven Seas” cruises. I’m getting these brochures from them still about 3 times a month.
And it works. Every time someone talks about cruising, I think that Regent Seven Seas is the premiere line to go to.
And Unleashed listing agents know to do the same thing.
Cement their brand.
We should all be doing this with our past clients, family and friends. Making sure they all know to associate the word “real estate” with “your name”.
In the good old days when I first started, I did this with newsletters. I actually printed and snail-mailed a monthly newsletter which I sent out to my SOI, my center of influence, which consisted of everyone I knew in my life. This included family, friends, business acquaintances, past clients, future clients, leads, etc.
Today, many of you, myself included, email your SOI on a regular basis. I send out an email every one to two weeks.
We all HAVE to do this. It’s a requirement of being a listing agent.
And it really DOES NOT matter what you send them. Don’t agonize over the content and make yourself crazy. It can be about the market, houses you sold, a house you’re listing, a cake recipe, it’s doesn’t matter.
What does matter is that your cement that association of your name with the word real estate consistently.
That is “cruise line” 101.
So make sure you start your weekly, bi-weekly or monthly communication to your SOI. And the most important thing is to be consistent about it.
Do that so your peeps know you are THE Unleashed listing agent you are.