Spent yesterday having a socially distanced picnic with some friends, one of whom is an executive recruiter. He is always hustling and his business is booming. I asked him what happens when his business slows down, what does he do? He told me he rarely slows down because he is ALWAYS advertising and looking for new clients.
How funny and similar is that to real estate!
You see, I am right now in sort of a lull. I have 4 listings now and have 3 listings coming on the market in September, but for the next 2 weeks, we are dead in the water.
Am I going to feel sorry for myself? Hell no!
But I am going to step up my game with marketing. Just like my buddy, I am going to call more, reach out more and start doing different forms of marketing.
You see what my buddy reminded me was that we ALWAYS need to be marketing. When we are super busy, we should be marketing. When we are really slow, we should be marketing.
It is imperative that we all set aside some time EACH day, 5 days a week to do some type of marketing. Consistency is the key!
I call every morning between 8:30 a.m. and 10:30 a.m. Short of illness or being out of town, I call EVERY morning.
It is so important to me, that people know not to schedule things with me during that time.
My business partner just tried to book a listing appointment with me during that time and I said no. Reschedule it for another time, which he did.
You have to make this time, whatever time you choose, sacrosanct. Sacrosanct is defined as “(especially of a principle, place, or routine) regarded as too important or valuable to be interfered with”.
You HAVE to do this.