Speaking of the basics from my last email to you, there is one thing we all have to do as part of a basic prospecting plan.  Something so fundamental and yet, so many “Unleashed” listing agents do not do.

You are ready?  Drumroll please……….calling your sphere of influence.

I know I have talked ad nauseam before about this.  But it blows my mind every time when I hear someone not doing it.

I was talking to a powerful listing agent in Iowa yesterday about her prospecting methods and you wouldn’t believe all she does. She door knocks like a champ.  She is very successful in her community on boards and doing volunteer work from which she gets many leads.  She is doing Facebook advertising with some success.

But she is afraid to call her past clients and people she knows.

WTF?!

I mean, it seems like 80% of the listing agents out there find it terribly intimidating to knock on doors.  And she’s afraid to call people that love her?

Please explain that one to me.

I talked last week about putting your tasks into bite-size pieces.  Use that with you SOI as well.

If you are not calling your SOI in your business religiously, every day, you are missing out on so much business.

The majority of my business comes from calling SOIs every morning.  Even if you only get 5 deals a year from your past clients/friends and family, that could have a significant impact on your gross commission income.

If you wanna know what I say to my SOI that is not douchey or sales-y, hit me up.

So buck up, put your big girl boots on and figure out how to get your happy butt on the phone every morning and call those bad boys!