It’s great to be super aggressive about getting listings. But it’s also vitally important that you qualify the listings as well. 

And that usually comes down to understanding the seller’s motivation.

I always say that I am in the business of selling listings, not listing listings.

I don’t care if I have a huge inventory of listings.

I do care about having a huge inventory of listings that are sellable.

I was talking to one agent in New Mexico who was sort of bragging to me about how many listings she had.  It was a high number.  And I asked her how many will sell.

She said probably a few.

WTF?  I don’t really see the point of getting listings, in this market especially, if they are just going to sit on the market.

“But Chriiiiiiiiis!”  (how many times have I heard that!)  They will sell eventually!

Yes, but at what cost?  Your marketing budget?  Your sanity?  Your time?  That stuff all adds up!

So, even though we are in a great market in many parts of the country, we still have to prequalify our listings and take them at the right price.

Or they will drive you crazy!