It’s great to be super aggressive about getting listings. But it’s also vitally important that you qualify the listings as well.
And that usually comes down to understanding the seller’s motivation.
I always say that I am in the business of selling listings, not listing listings.
I don’t care if I have a huge inventory of listings.
I do care about having a huge inventory of listings that are sellable.
I was talking to one agent in New Mexico who was sort of bragging to me about how many listings she had. It was a high number. And I asked her how many will sell.
She said probably a few.
WTF? I don’t really see the point of getting listings, in this market especially, if they are just going to sit on the market.
“But Chriiiiiiiiis!” (how many times have I heard that!) They will sell eventually!
Yes, but at what cost? Your marketing budget? Your sanity? Your time? That stuff all adds up!
So, even though we are in a great market in many parts of the country, we still have to prequalify our listings and take them at the right price.
Or they will drive you crazy!