Had a crazy weekend working on my mid-year business planning.  I still can’t believe this year is half over.  Time is going so fast.

Make sure you review your business plan right now and make any changes you need to make to kick the second half of 2020 in the butt! 

One of the things we rarely talk about is what clients you want.

The greater clarity you have with regard to your ideal customer, the more focused and effective your marketing efforts can be.

Find your ideal seller and then focus all your marketing on this type of prospect.

How do you find your ideal customer?

From your seller’s point of view, which is key, what problem do you solve for your ideal customer?

What is the definition of your ideal customer?  What is their age, occupation, education, business, income?

What is your ideal customer’s pressing need?

What is their location? Where do they live and work?

When do they want your services?  What time of year do they want them?

What is their buying strategy?  They go online or get referrals?

How would you describe your ideal seller?

What qualities would they have?

The more you can answer these questions, the easier it will be to market to them, saving you time and money.

This was my problem early on in real estate.  I wasn’t clear about them and spent a lot of time and money marketing everywhere.

Especially to sellers that weren’t good potential clients.

So, when you’re planning for your second half of the year, make sure you’re answering these questions and tailoring your marketing, goals and dreams to the right sellers.