I just had a client of another agent call me to give them a price analysis of their home they bought from my seller about 7 years ago. You see, I stay in touch with buyers who purchase my listings always asking them if they need anything a few times a year.
I love talking about this!
One of the most important ways to get listings and to increase your SOI is to stay in touch with those clients who you sold.
All of them.
Including the buyers who bought your listings and were represented by other agents. 80% of the time, their agents are not going to stay in touch with them. And as I mentioned before, there is nothing immoral about adopting them as your clients, calling them and seeing how they’re doing, do they need any referrals, etc. I have received many listings from these “clients” who 5 years later can’t even remember their buyer’s agent’s name.
After you close, stay in touch frequently with all buyers and sellers, even if they move out of state. They still have friends in your marketplace and can still give you referrals.
Calling my past clients who are all part of my SOI is one of the first things I do every morning 5 days a week.
Sometimes you call, sometimes you email, sometimes you text. Mix it up. Leave messages. Take them out to lunch. Have dinner parties and introduced them all to each other. Stop by their homes. Give them presents.
Share your life with them. Be vulnerable. Be genuine. Be funny. Be someone with whom they would want to spend time.
These are your future listings.
These are your future friends.
These are the funnest, easiest, most profitable way to get new listings.