My partner’s family from Brazil is visiting for the next 2 weeks, OMG, say a prayer for me. They are actually very cool and a lot of fun. We’ve been running around showing them San Francisco and whooping it up.
Speaking about whooping it up, we are super excited about getting a new listing from a super simple and relatively inexpensive marketing trick. And it’s very old school, like they did back 60 years ago.
In this day of high-tech Facebook ads, Google AdWords, super sophisticated CRMs, it’s comforting to know that mailing out a piece of marketing material can actually get you a listing.
Epic listing agents, do not discount the value of sending out something like a postcard to advertise listings or to your farm or to your SOI.
I routinely send out an oversized postcard to about 200-300 households when either getting a new listing or after I close a sale on one of my listings.
I also send out an oversized postcard to people in my sphere of influence every two months just so they remember me. I only send this to my past clients and to people that have given me referrals. This is more of a goodwill marketing piece that I hope gets to everyone on my list that I can’t reach with phone calls, or if my email is going into their spam.
So if your marketing is filling up your pipeline in a sufficient manner, don’t worry about mailings.
But if you want another piece of ammunition in your arsenal to get listings, don’t overlook good old fashion mailings.