I was talking to a very successful listing agent in the Midwest who is doing very well in this market and there is one thing that she doesn’t use that just blows my mind. Something that would help her increase her production even more.
A tight pre-listing package.
It is vitally important for Unleashed listing agents to have a high quality strong pre-listing package put together.
If you would like to see our pre-listing package, which we call our “Statement of Qualifications”, hit me up here.
You want it to include your bio, your detailed marketing plan, testimonials, references and that’s it!
We don’t put a lot of info about our company or market stats or fluffy BS.
Just the facts ma’m!
These pre-listings are important for a number of reasons.
They educate your prospect about who you are in advance of your presentation.
They frequently make your listing presentation shorter and more of a conversation about the market, pricing and your marketing. Especially in today’s age of the internet, I am finding sellers are pretty savvy about what their house should sell at.
They can impress your prospect assuming your pre-listing is on good paper stock, looks expensive (doesn’t have to be expensive) and is delivered by hand or in a nice fashion. I frequently use a U.S. post office express envelope to send ours. So make sure your package looks high-end like eye candy!
I print out about 20 at a time and use them for my expired leads as well. They can be used like this as a high end calling card.
So take the time to assemble your pre-listing and let it do the heavy lifting for you!