Signing a new listing this morning for a long-time client that wants to get out of San Francisco and move to Santa Fe New Mexico.
Want to know how it went down?
I sent them a CMA.
A CMA, or a comparative market analysis, or a price analysis or whatever you call it in your state is a great listing tool.
Especially for sellers that don’t know they are sellers.
Every year, my assistant and I do a down and dirty CMA for our past clients. The beginning of January is a great time to do this.
I send a quick CMA with a note saying, “I just wanted you to know what your rough home value is and if anything changes in your life this year, give me a call.”
They didn’t ask for it. But it sure as hell piques their interest.
AND, if anything does change in their life, guess who they’re going to call?
I swear, I get at least one listing a year from doing this, if not more.
It’s easy to do. It doesn’t take a lot of time to do it. Just send them a quick rough estimate from the MLS.
Clients love it. Really doesn’t cost anything. And you’ll get a listing.