Signing a new listing this morning for a long-time client that wants to get out of San Francisco and move to Santa Fe New Mexico. 

Want to know how it went down?

I sent them a CMA.

A CMA, or a comparative market analysis, or a price analysis or whatever you call it in your state is a great listing tool.

Especially for sellers that don’t know they are sellers.

Every year, my assistant and I do a down and dirty CMA for our past clients.  The beginning of January is a great time to do this.

I send a quick CMA with a note saying, “I just wanted you to know what your rough home value is and if anything changes in your life this year, give me a call.”

They didn’t ask for it.  But it sure as hell piques their interest. 

AND, if anything does change in their life, guess who they’re going to call?

I swear, I get at least one listing a year from doing this, if not more.

It’s easy to do.  It doesn’t take a lot of time to do it.  Just send them a quick rough estimate from the MLS.

Clients love it.  Really doesn’t cost anything.  And you’ll get a listing.

BAM!