Had four clients for dinner last night, it was so much fun!  One client told a story (I timed it) that lasted 48 minutes.  Seems long, but she had us rolling on the floor the whole time (we just listed her condo).  All I can say is that it involved a rich married woman, a con man and a Russian ballet dancer.  Hysterical!

And you know what else is hysterical.

The advertising listing agents do in the most bizarre places.

So, I was shopping for this dinner, and realized how many agents pay thousands and thousands of dollars for stupid ads.  I just found out that one agent pays $3,000 a month to advertise on shopping carts at the grocery store.  WTF?

One agent spends a shit-ton of money (that’s a technical term by the way) on bus benches.  OMG, they are advertising to a whole population of people that don’t even have enough money to buy a car, let alone a house and then they sit their butts on your face.

If you know me, you know that this approach is the OPPOSITE of cheap and easy. Wink, wink.

Ok, rant over.

The point here is that you don’t need to spend thousands and thousands of dineros to become an Epic listing agent.

These agents are just afraid to pick up the phone and call their SOI. Or call professionals for referrals. Or knock on doors.

There is a myriad of ways to get listings, many of which I discuss in these emails/blogs.

But if you look back, I never advocated spending tons of money on bus benches, shopping carts and billboards.

These agents are doubling down on dumb. 

Just saying.