Back in the saddle here in San Francisco after a great family visit in the Detroit area. My God, Detroit has changed so much over the years.
And, fortunately or unfortunately, change is something we all have to deal with in life. And there is one type of change that Unleashed listing agents can use to get great listings.
In all honesty, I have not “worked” divorces in my business, but I can see where it would be a great source of listings if you worked this properly.
Almost half of all marriages in the United States end in divorce. In many of those divorces, assets are equitably divided, sold, or fought over. That means a huge number of homes in your area will get sold by people going through divorces.
I would guess you would have to have a high emotional intelligence to handle the drama and angst that these transactions can bring with them.
But if you can, going after divorce clients can be quite lucrative.
Just keep in mind that you may have to please multiple clients (and multiple lawyers) with totally different needs in order to close your deal.
There are a few ways to go about getting divorce clients. First off, contact some attorneys in your area that handle and specialize in divorce.
Just like other professionals I have asked you to contact in the past to get referrals and build your list, call them up and ask them if you can stay in touch for referrals, send them some great info on yourself and then put them in your CRM and stay in touch.
The one DIFFERENCE though is that I think these guys would require more belly-to-belly time.
So I would invite them to lunch as well.
Get to know them.
Make friends with them.
The personal touch may be just the ticket with them so you can use their help as well to navigate the crazy waters of divorce.