I saw the new Pedro Almodovar film, “Pain and Glory” which was amazing. I love going to smaller movie theaters and seeing “artsy” movies. Almodovar from Spain has some of the coolest movies, usually with Penelope Cruz.
This movie was about a director who was so wracked with guilt, pain and shame that he stopped living his life and pretty much became a recluse.
This can be a metaphor for all of us when it comes to our Unleashed listing business when we don’t prospect.
I can’t tell you how many successful listing agents I have talked to who have achieved some degree of success and then they just STOP prospecting and go into a downward spiral.
It’s almost as if they are resting on their laurels and expect business to come to them.
Sure, at a certain point, if you don’t call people in your SOI, some people will remember you. But people’s memories are short.
My point is this…..if you want to continue your business and keep it going, you HAVE to do something.
Get off the pity pot. Push through the blame, shame, pain and do what Unleashed listing agents do. They market EVERYDAY.
They call someone. Call your SOI, call expireds, call FSBOs, call probates, call someone!
Go she a shrink if you have to. Go see a priest or a rabbi or an iman. Workout, meditate, find a spiritual partner.
But DO something.
Unleashed listing agents DO NOT rest on their laurels.
If you have achieved everything you want in life then stop prospecting.
If you want to work less and work part-time, you have to prospect.
If you want to keep your business, you have to prospect.
If you want to grow your business, you have to prospect.
How are you prospecting?