I am doing a lot of client entertaining this week with lunches out and dinners at my house. I am trying to figure out why I didn’t space this out a little better. Hmmmm….
There is one thing we all need in our arsenal to become Agents Unleashed.
A good statement of qualifications.
Sometimes I call it a pre-listing package (I use the two terms interchangeably). It’s important that you have this to answer a lot of questions about you so you don’t have to cover it in your listing presentation.
You know, things like your client testimonial, your marketing strategy, your resume, etc.
And I use it more than just for listing presentations.
I use it as a glorified business card as well.
I send it to new probate attorneys I have talked to instead of a business card. I send it to listing prospects, referral sources, anyone who wants more information about me.
I had a weak lead from a friend who knew someone on a particular block was going to sell and didn’t know which home. So I sent a statement of qualifications to everyone on that block.
So these are valuable tools you can use in a variety of ways. Just make sure it looks professional, is on nice paper with nice formatting.
If you want a copy of mine that I use, which you are more than free to copy changing out your information, hit me up here and I will send it to you.
Having a good pre-listing package can really differentiate you from the rest of the pack and make you an Agent Unleashed.