Had lunch this week with a client who we sold about 20 years ago and he told me they need to sell because his partner of many years has a serious drug addiction.  So crazy, my heart goes out to him.  You just never know what others are going through in their lives.  Live compassionately towards everyone.

And the other thing that I just found out that other listing agents are going through…is the lack of a CRM (customer relationship management) system.   I just read that the NAR said that only 1 in 3 real estate agents have a CRM system.  That means 2/3 of agents have no CRM.  

Astounding!

Unleashed listing agents use a CRM. 

It’s imperative.

How can we keep track of all the leads you are generating without one?

I just called a woman who told me to call her in one year and she will list her condo for sale.   Since I call every morning, I have a lot of these leads.  Leads that are going to list from one month to one year out.

Index cards?  No way, I would lose them.

My memory?  My memory is as good as a politician’s memory.

If you have been following me for a while, you know that you need to systemize all your leads so that you are reminded of when to call a lead.

And what do they say?  You need to touch someone 7 times before they sign a listing contract. How are you going to stay in touch consistently with a lead without a good CRM?

It doesn’t matter what type you use.  There are many good CRMs out there that you can use based on your budget and technical skills.

But get one!

Your prospecting time will be so much more productive.

Your income will increase.

Your efficiency will increase.

And you will be a star!